Creating an SEM Ad involves several key elements. Firstly, conduct thorough keyword research to identify high-performing keywords that are relevant to the target audience. Then, craft a compelling Ad copy that includes a clear value proposition and a call to action. Use attention- grabbing headlines and descriptive Ad extensions to make the Ad stand out. It's also important to optimize the Ad's landing page to ensure a seamless user experience and to increase the likelihood of conversion. Continuously monitor and refine the Ad performance by analyzing metrics such as click-through rate, conversion rate, and cost per conversion, and make adjustments as needed. Finally, test multiple variations of the Ad to determine which performs the best and use that data to inform future Ad campaigns.

For this Ad I used Google Keyword Planner, Google Trends, Google Ads Manager and Google Analytics.

Display Ads

Creating the best Google display ad requires careful consideration of the audience, messaging, and creative elements. Begin by researching your target audience and selecting placements and targeting options that align with their interests and behaviors. Use a clear and concise headline that immediately grabs their attention, and follow up with a compelling message that emphasizes the unique value of your product or service. Choose visually appealing images or videos that align with your brand identity and effectively communicate your message. Test different ad formats and variations to determine what works best for your audience, and track key metrics such as click-through rate and conversion rate to refine your strategy over time.

I created these display Ads on Illustrator and used Lightroom to edit the photo. The sizes are 300x800, 300x250 and 728x90.

Instagram Ads

To create the best Instagram Ad, start by understanding the target audience and tailoring the message and creative to their interests and preferences. Use high-quality and visually compelling images or videos that grab the viewer's attention and evoke an emotional response. Choose a clear and concise call to action that encourages the viewer to take action, such as visiting your website or making a purchase. Use hashtags and location tagging to increase the reach of the Ad and target the right audience. Test different Ad formats and creative variations to determine what works best for a specific audience, and monitor the Ad performance to make data-driven optimizations over time.

Linkedin Ads

To create the optimal Linkedin Ad it is essential to know the target audience and tailor the messaging to them. Use eye-catching visuals, such as high-quality images or videos, to grab attention. Keep the message clear and concise, and focus on the benefits of the product or service. Use a strong call-to-action (CTA) to encourage users to click through to the linked website or landing page. Utilize targeting options such as job title, industry, and company size to reach the right audience. Monitor and adjust the Ad performance regularly to ensure getting the best results possible.

I built this Ad on Linkedin campaign Manager, I used the following targeting: Location- Silicon Valley, California, US & San Francisco Bay Are. Job title- Facilities Manager & Office Manager. This targeting allowed for an audience of 28,000+.

I built this portfolio using HTML and CSS, hosted it on Netlify and linked it to Google Analytics. This is a work in progress, thank you for taking a look!